ACS is a company with a highly diverse set of engineering capabilities. They offer design-build services for highly technical buildings—such as automotive and medical research centers. They’re experts in specialty machinery and complete production line integration, as well as industrial and commercial control systems integration. ACS has an engineering talent pool that has the experience and capability to deliver a very broad variety of turnkey projects.
Although the company has the ability to produce a broad variety of integrated systems and projects, presenting these capabilities in a coherent and consistent manner to prospective buyers was challenging. Brand visibility and awareness among potential buyers was very low. And different groups within the company were presenting entirely different value and identity messages, depending on the service they were providing.
The Right Fit
With the implementation of our Optimized Branding Program, NAVEO brought consensus to the different stakeholders in the company. We helped develop a value proposition that the entire management team bought in to. And our team created a unique brand identity that resonates with the company’s client base. In addition, the presentation of the company’s abilities makes it straightforward for potential clients to comprehend.
Together with ACS, NAVEO worked on brand development. We established the company’s value-add and brand identity. Then we went to work developing a new website and sales collateral. We also implemented ongoing SEO/web marketing programs to generate RFQs. Since the initial implementation of the marketing program, the company has received millions of dollars’ worth of RFQs. The best part? These orders came from website visitors who had never heard of them previously.