Promote Your Business With Search Engine Marketing

Search Engine Marketing Strategy

At NAVEO, a Milwaukee-based marketing agency, we take a high-level strategic view to manage our clients’ search engine marketing (SEM).  Our team practices a hands-on, day-to-day approach to the development of each client’s web SEM services.

To help our clients develop an online presence and effective SEM strategy, we begin with a clear set of branding objectives. We categorize our search engine marketing  program into four areas of expertise:

• Search engine optimization
• Pay-per-click advertising
• Social media management
• Marketing communications

Search Engine Optimization

What is Search Engine Optimization or SEO? Search Engine Optimization is the process of increasing the organic ranking of a website with leading search engines such as Google and Bing.

How Does NAVEO use SEO in Digitial Marketing To Increase Rankings?

Professional SEO marketing agencies like NAVEO improve search engine rankings for clients by modifying web page content to align with relevant keyword phrases.

In addition to tweaking content, we also look at alt text, titles, meta descriptions, and more on the backend of your site. Search engine algorithms are highly complex—assigning weight to many factors beyond the page itself. Our SEO team monitors and respond to algorithm updates as an ongoing practice.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertisements are the ads you see displayed above and below organic search results. So, for example, when you Google “pizza,” ads for Pizza Hut may show up.

While not everyone clicks on PPC ads, they are important for your company and brand visibility. As part of our PPC services, NAVEO will do keyword research, competitor analysis and landing page development.

Our team will also monitor clicks, costs, and conversions of the PPC campaign. PPC specialists will suggest what SEO and PPC solutions will work best for your product, service, and target market. You can trust us to be your Milwaukee SEO expert regarding advertising platforms such as Google AdWords, Bing, Facebook, and LinkedIn.

Social Media Management

Social media is a factor in Google’s search engine algorithm and therefore it’s important for your social media and SEO to work together. Search results often include Social media content such as images alongside featured snippets  If you Google “Google,” you may see results from Twitter, YouTube, and Facebook pages, in addition to plenty of Google company pages.

Getting social shares from creating quality content should be part of your overall social media strategy.  Informational or entertaining videos, new product releases, and company celebrations are all examples of potentially sharable content that help your social media and SEO work together.

Integrated Marketing Communications

As your full-service SEM marketing agency, we also have the in-house capability to offer clients other integrated marketing communications. These services include but are not limited to email marketing, public relations services, media planning and buying, and more.