Integrated Marketing Communications
We all know it’s increasingly becoming a digital world, but there are definitely other advertising and promotional venues you at least need to consider in order to assure your marketing message is disseminated to everyone with a need to know you. People still get up in the morning and turn the TV on to catch their local weather. On their way to work or while running errands they see billboards along the way. And not everyone has a Spotify or Pandora playlist–plenty of people still listen to the radio for news, sports, opinion, and yes even music. Magazines and newspapers are being read by influencers.
Certainly make sure you have your digital strategy in place which will likely include email or eblast marketing, but don’t dismiss traditional media when it makes sense for what you do or sell or who you want to reach. Integrated marketing communications consistent with your branding and messaging lead to success.
Email marketing is more like social media than traditional direct mail advertising. It is a widely-used media channel that delivers rich content to a large body of customers on a consistent basis. Think of it almost as putting the homepage of your website in someone’s inbox. When someone says they hate getting spam emails, it is only because they didn’t want to get it. NAVEO has the experience to know what content is relevant and what sending frequency provides the best results.
Looking to Capitalize on Effective Advertising Solutions
You don’t have a second chance to make a first impression. And making an impact is even more essential. NAVEO creates print advertising with the right stuff to make sure your ads get noticed, read and remembered. The radio spots and TV commercials we write and produce are clever and informative. Even better, they are memorable. And by that we mean the listener will remember who the advertiser is.
Many say it’s the best form of advertising because it’s free. It’s even better when it’s free and effective. Public Relations is most valuable when it creates a Public Relationship. Whether it’s a new product introduction or new employee announcement, get the word out and let the world in.
Digital marketing Milwaukee agencies like NAVEO know that a true media mix produces the best results and any campaign should be tracked and monitored along the way. We set goals, develop plans, implement schedules and monitor results. Timing and placement are critical to your success. Being in the communications business we know what, when, where, why and how to say what prospects and customers want to see and hear.
Reach and Frequency are key components of any campaign, but if you’re not targeting the right audience you’re making about as much noise as that tree falling in the forest with no one around. NAVEO’s sound idea is to market to those with a need or desire for your product or service. We zero in on the target and hit the sweet spot.
Who’s a threat to your market share or whose piece of the pie can you take a bite out of? NAVEO will help you stay ahead of the competition with front-running insight and leading analysis. Don’t just win…conquer.