Case Studies

Sustained Growth

Aggressive Growth

This manufacturer was founded by two engineers who had worked for a large plastic injection molding OEM. The company offered a limited line of mold temperature control equipment that was sold based on the founders’ industry experience and connections. This engineering based approach allowed the company to reach approximately $ 2.2 M, where it leveled off for a number of years. After a decade, the owners decided to sell the company to an individual who had a career in a large industrial equipment and services company.

The new owner set out to grow the company aggressively. The first step was to define a brand with a solid value proposition and a meaningful identity that would allow an expansion outside of the company’s traditionally regional geography and its niche injection molding market.

NAVEO worked with the management team to evaluate the existing business model and helped define a new brand to give sales and marketing a solid foundation with a clear strategy to support key future business growth and sales objectives.

Once the brand identity was defined it was decided to retain the existing logo, as it was well recognized in the industry. However, a new rendition with a temperature color wheel was developed to give better definition to the purpose and potential applications of the product. With these elements in hand, the development of print collateral proceeded since purchasers of this type of product are still partial to printed sale information.

The central marketing tool was nonetheless the company’s product website. The site was developed to deliver straight forward product information, industry participation, application case studies and current news.

A highly targeted SEO marketing program was put into effect in parallel with the website development to insure a successful total brand launch. Keywords relevant to target industries were selected, tested for search volumes and effectiveness, and implemented into each relevant area of the new site’s structure. As a result the company receives a consistent stream of over 25 qualified sales leads per month.

After a three and a half year marketing partnership, the company has more than doubled sales and is on track to double again in the next three years.

Doubled Sales in Three Years

Diversification Brings New Growth

Fast Deployment and Results