NAVEO Launches New Mobile-Friendly Website for Northland Plastics
When Northland Plastics came to NAVEO, they had an outdated website that didn’t do them justice. As an industry-leading manufacturer of custom plastic extrusions for nearly 70 years, they needed a digital platform capable of showcasing their products and capabilities.
Step one was understanding Northland’s vision for the new website. Their core offerings of quality, custom designs, impeccable service, and on-time delivery needed to be prominently featured. Recognized as an outstanding supplier by multiple Fortune 500 customers, they also wanted to highlight their numerous awards.
The NAVEO team got to work, starting with an upgraded WordPress platform and modern design, including a logo refresh to complement their new digital presence.
A Mobile-Friendly Website is a MUST in any Industry
Whether your business is plastic profile extrusions, interior design, or winter services, your customers expect a flawless website experience on any device. Combined with Google’s mobile-first indexing efforts, making sure your website is mobile-friendly is essential for both user experience and SEO.
Pictures are Worth MORE than 1,000 Words
If pictures are worth a thousand words to people, the value only increases when those images are indexed by search spiders. The NAVEO team incorporated close-up photos of Northland Plastic’s finished work into the web design, making sure each image was fully optimized for search.
Easy Website Navigation Improves Engagement
Northland Plastics offers an impressive number of services, works with a wide range of materials, and relies on continuous improvement to stay ahead of the competition. A significant improvement on their new website is simplified navigation, making it effortless for visitors to explore without frustration.
Optimized Website Content Attracts New Leads
A major aspect of this new website was working with Northland to make sure their messaging and information was complete and accurate. Then our SEO analysts got to work, providing the structure, keywords, and technical components to make their pages rank for the right types of searches.
Taking the Next Steps towards a Stronger Online Presence
Continuous improvement isn’t just a smart strategy for manufacturers – it applies to websites, too! SEO is never a one-time endeavor. Since their new website launched, Northland Plastics continues to work with NAVEO for ongoing content development, including a new series of featured videos – coming soon!
Is Your Business Website Limiting Your Growth?
Whether new customers find you through a trade show, direct mail, or print ad (psst – NAVEO does these too!), they still expect to see a modern, professional website. An outdated site isn’t just overlooked by search engines, it can hurt the legitimacy of your other marketing efforts.
Don’t get left behind. You don’t have to know what it takes to upgrade or optimize your current website – we do! Our web design, branding and SEO services have helped dozens of businesses connect with new clients. Reach out to NAVEO Marketing today to start a conversation.