Social Media Marketing is about delivering short, relevant and interesting information to current and prospective customers on a more personal level. It’s the relationship building tool of marketing- and just as important as a brochure or website.
Online profiles and videos engage prospective customers and enhance an existing online presence. Social media marketing not only influences buyer behaviors, it provides your brand with credibility in an extremely cost-effective way. It’s about your customers finding and maintaining relationships with you rather than you pursuing them; ultimately leading to a better educated customer, and more qualified sales leads.
Just as great sales people network their way to the top, the same applies online with professional networking platforms like LinkedIn. It’s an easy and effective way to showcase your company and brand to recruit top employees.
NAVEO will create a social media marketing campaign that is consistent with your brand and marketing message, but on a more personal level. It’s about presence…on your customers’ terms.
Don’t just tell your customers, show them. Online videos and tutorials using video marketing sites like YouTube are common go-to’s for all types of information.