When a user conducts a search using a keyword or phrase, organic search results and relevant advertisements known as PPC Ads will appear. Pay-Per-Click advertisements are displayed above and below organic search results. While not everyone clicks on PPC ads, they are important for your company and brand visibility.
The cost per click is determined by how relevant the keywords searched are in relation to the content of your website or landing page and the products or services that you are selling. In other words, how well your site is optimized for the keywords you are targeting helps lower your PPC cost.
Whether your company is brand new or well established, Pay-Per-Click is a great way to get your company found quickly. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It can also be a great billboard for your business. By having ads constantly visible to your target market you are building brand awareness with little to no cost at all. PPC is most effective when your site is optimized for search engines (SEO), and can be a great booster to organic rankings. If your newly optimized site is struggling to get on the first page for a chosen keyword, Pay-Per-Click can be a quick way to get listed at the top of the paid search results. There is one catch: You have to know how to do it. Leave that to NAVEO.
With our Pay-Per-Click management services NAVEO can do keyword research, a competitor analysis, ad and landing page development, as well as monitor clicks, costs, and conversions of the PPC campaign as often as needed. NAVEO will also suggest which PPC online advertising solution would be best for your product, service, and target market. We are experts in various pay per click marketing platforms such as Google AdWords, Yahoo, Bing, Facebook, and LinkedIn.