Professional Website Design for Milwaukee Contractors
Founded in Milwaukee in 1924, Butters-Fetting established a name for themselves long before the digital era. As mechanical contractors, they knew the importance of keeping up with the latest technology in building systems. But their online presence was lagging a decade or so behind.
Butters-Fetting came to NAVEO in need of a significant website overhaul. Their previous platform was horribly outdated, unresponsive on mobile devices, and barely scratched the surface when it came to showcasing their capabilities. They needed a web design company that could hit the ground running, and NAVEO’s extensive experience working with contractors and manufacturers was a perfect fit.
Laying the Foundation
Step one for the NAVEO team was creating a fresh and modern design with an upgraded WordPress platform, giving the client:
- An attractive, easy-to-navigate website on any device
- Custom design elements coordinated with their established brand
- Plenty of room to grow along with their company
NAVEO also provided professional copywriting and editing services as needed, to ensure timely completion of the website content.
Building a Polished Portfolio
The team at Butters-Fetting is proud of their work, which includes a wide range of property types. They needed a way to share completed projects online so new clients could quickly grasp their breadth of experience.
NAVEO created a custom digital portfolio featured prominently on their new website. Project pages are categorized by industry so prospective leads can easily spot relevant projects and find more details.
Making a Grand Entrance
With a contractor like Butters-Fetting, who does everything from preconstruction services to HVAC and fire protection, quickly communicating the scale and scope of their services is a challenge – especially with internet users’ famously short attention spans. NAVEO’s video marketing skills were a perfect fit.
Now, visitors to Butters-Fetting’s new website can’t miss the homepage background video with sweeping views of diverse installations and action shots of their crew at work.
Custom Website Design for Contractors
Whether your business is a local, one-person woodworking shop or a multi-location contractor like Butters-Fetting, NAVEO can design a business website perfectly suited to your needs. From painting and electrical to concrete and construction, our team has considerable experience working with both residential and B2B contractors.
In addition to website design, we help many of our contractor clients with:
- Content development
- Search engine optimization (SEO)
- Pay-per-click advertising
- Photography & videography
- Trade show exhibits
- Promotional materials & direct mail
