At NAVEO, we’re always learning. Digital marketing solutions are constantly evolving and we keep up to date on industry technology and trends in google analytics, social media & SEO, PPC, and marketing communications. Check NAVEO NEWS to read about how we put best practices to work for our clients and for actionable tips that can assist you with your brand awareness strategy.
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Effective product marketing videos attract attention and hold it, letting you quickly communicate your value proposition to clients and prospects. NAVEO recently completed a new product video for NABCO Entrances, promoting a new product: STORM E.
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Creating quality content for your business website, email campaigns, social media profiles and other platforms takes a lot of work. Without an in-house marketing department and copywriter on staff, it can be a struggle for business owners to get projects off the ground, let alone complete professionally polished content on a deadline.
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Search intent is the main reason a person makes an online search. Also called user intent or keyword intent, search intent can seem obvious just by reading the search term - and sometimes it is. But with over 5.6 billion searches made every day on Google, a given keyword’s prevailing search intent as understood by the algorithm may differ from your initial assumption.
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Building a website starts with a software framework called WordPress. Plugins (software add-ons) are installed for specific functionality like contact forms, ecommerce, spam filtering, etc. We strongly recommend ongoing preventative maintenance (including software updates) to keep your site functionality flawless and maximize security.
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By now, most business owners have heard some version of: "You need SEO to grow your business." Without understanding what SEO is and how it generates new leads, SEO for business growth might seem like a pile of marketing pixie dust. Even if you are familiar with SEO and its benefits, taking real action can be daunting.
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SEO and PPC are often seen as separate tactics in search engine marketing. But they actually have a lot in common and can even be integrated to achieve better ROI (Return On Investment) than using just one or the other.
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In the ever-changing digital world, there’s one thing you can rely on: Google making core updates to its ranking algorithm. This summer they rolled out a two-part update with instalments in June and July.
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Founded in Milwaukee in 1924, Butters-Fetting established a name for themselves long before the digital era. As mechanical contractors, they knew the importance of keeping up with the latest technology in building systems. But their online presence was lagging a decade or so behind.
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When Northland Plastics came to NAVEO, they had an outdated website that didn’t do them justice. As an industry-leading manufacturer of custom plastic extrusions for nearly 70 years, they needed a digital platform capable of showcasing their products and capabilities.
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3D animation offers big advantages for businesses who need to communicate the value of a complex or technical product. Even tiny or hidden details can be precisely illustrated, taking the viewer on a tour from every angle, inside and out.
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Converting a website to WordPress isn’t difficult for a seasoned web programmer. However, it’s easy to miss critical steps that can result in major headaches if you’re new to the process. Our team at NAVEO does a lot of work behind the scenes to ensure a smooth transition. Here are just a few of the steps we take to aid in a seamless process.
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When long-term client WCS Industries needed a “website refresh,” which included a WordPress conversion, our website designer had a plan. A new website design not only makes for a better user experience, it also helps your site rank better in SERPs (search engine results pages)—a necessity when building or refreshing a website.
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Did you know that 63% of small businesses still use traditional marketing? Though digital marketing budgets—including e-newsletters, video, and website marketing, continue to rise—investing in good graphic design and print marketing collateral should remain in your content marketing toolbox in 2020.
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When Colleen Horner Design Studio approached NAVEO for a new modern web design, our developers knew just what to do. Colleen Horner was looking to redesign their current website. And they wanted to align the look of their website with the feel of their gorgeous showroom.
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Web marketing can be confusing. You need a wide range of tools and techniques in your digital marketing toolbox. Here are 5 digital marketing strategies you should keep in mind to cut through the clutter.
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When companies invest in branding design, the goal is to appeal to their prospective customer base, to entice new customers, and retain the ones they already have.
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When a client recently approached NAVEO for website design services, our developers and designers were chomping at the bit. This company has amazing products, expert engineers, and a killer manufacturing facility, but their website was dated and not projecting their brand image.
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When our client needed updates to their existing eCommerce site, our developers determined a replatform was going to help them reach their goals. Our team replatformed their eCommerce website over to WordPress so it can grow with them and deliver measurable results.
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Now their website is as clean as the parking lots, roads, and sidewalks they clear for 1500 clients across 18 states. Mobile-friendly with improved usability, their current and future clients will find the path clear to get the information they need.
Read Entire ArticleNAVEO is a brand of:
A group of creative agencies who specialize in B2B printing, full-service B2B marketing, social media marketing, SEO and industry-specific branding.