Search Engine Marketing
The Sum of the Parts is Greater
The search for greater online branding effectiveness starts with the understanding that although Search Engine Marketing (SEM) is made up of many different parts, each of which can be productive in its own right, a fantastic and growing level of synergy can be evolved as the different parts are put together.
The resulting full-featured campaign can yield a far greater level of brand visibility and produce a fuller, on-going stream of sales leads at a progressively improved ROI.
Synergy In Action
NAVEO, a Milwaukee based digital marketing agency, takes a high level strategic view and practices a hands-on, day-to-day aproach to the development of each client’s SEM campaign. We help clients develop an online presence and web marketing strategy, beginning with a clear set of branding objectives. Our Search Engine Marketing Program is categorized into four areas of expertise. Search Engine Optimization, Pay-Per-Click Advertising, Social Media Management and Marketing Communications.
Search Engine Optimization
What is Search Engine Optimization or SEO? Search Engine Optimization is the process of increasing the organic ranking of a website with leading search engines such as Google and Bing. Professional SEO agencies like NAVEO improve search engine rankings for clients by modifying web page content to align with relevant phrases. Optimizing a web page is only part of the work needed to be done. Search engine algorithms are highly complex—assigning weight to many factors beyond the page itself. Our SEO specialists monitor and respond to algorithm updates as an ongoing practice.
Pay-Per-Click advertisements are displayed above and below organic search results. While not everyone clicks on PPC ads, they are important for your company and brand visibility. With our Pay Per Click management services NAVEO can do keyword research, a competitor analysis, ad and landing page development, as well as monitor clicks, costs, and conversions of the PPC campaign as often as needed. NAVEO will also suggest which PPC online advertising solution would be best for your product, service, and target market. We are experts in various paid advertising platforms such as Google AdWords, Bing, Facebook and LinkedIn.
Social Media Management
Social media is a factor in Google’s search engine algorithm and therefore it has become increasingly important to participate on social sites. Social media content such as images and text now appear in search results along with the familiar web page snippets. Social reputation means that you have quality friends in your network. Social shares are similar to links but are measured. Having a YouTube, LinkedIn or Google+ page helps website rankings and should be part of an overall social media strategy.
Integrated Marketing Communications
Aside from the Milwaukee Search Engine Marketing Services that NAVEO offers, we also have the in-house capability to offer clients other integrated marketing communications. These services include but are not limited to email blasts or email marketing, P.R. services, media planning and buying and more.