Aquarius Technologies is a company founded by entrepreneurs who left larger firms to form their own engineering and manufacturing company. Aquarius serves the water treatment industry with turn-key engineering services and uniquely engineered products.
Aquarius was known in the industry, but suffered from a “small company” syndrome; and from a marketing perspective never took advantage of the unique design and effectiveness of their treatment solutions. The company suffered from a complete lack of differentiation from its competitors from a branding standpoint, using similar colors and water-based symbolism as were most of their competitors.
Sales for Aquarius services and products are effected primarily through independent representatives around the world. Commission-driven sales groups require particular attention and support for long-cycle sales. Uniqueness and differentiation were central motivational objectives for the new brand.
NAVEO was selected as a Branding and Marketing Partner because of its years of technical marketing experience, its unique approach to branding, and its total client relationship capabilities. Understanding industrial and commercial distribution channels is a critical component of the brand.
Aquarius Technologies’ new brand presence includes: