Explore NAVEO’s branding stories below. Are you looking to give your brand clarity?
Don’t just make an impression; make an impact with breakthrough branding from NAVEO.
GVS Engage is a startup consulting company. It provides employee evaluation tools and training, government program capture methodologies and training, as well as general business consulting services. The firm was founded by a highly successful executive team with experience in the marine and industrial manufacturing sectors. The company’s mission is threefold: help medium and large companies improve employee hiring practices and engagement rates to raise long term productivity and retention.
Curtis products which include electrical terminal blocks, power supplies and RFI filters are often considered to be commodity items, though they frequently do require application specific engineering to properly complement the electronic devices or PC boards with which they are assembled. Separating Curtis from the “Me Too” product crowd became an important objective that was necessary to gain credibility, shelf space and prime sales time with the company’s distribution network.
Small Company BIG Difference
Aquarius was known in the industry, but suffered from a “small company” syndrome; and from a marketing perspective never took advantage of the unique design and effectiveness of their treatment solutions.
The company suffered from a complete lack of differentiation from its competitors from a brand management standpoint, using similar colors and water-based symbolism as were most of their competitors.
Sales for Aquarius services and products are effected primarily through independent representatives around the world. Commission-driven sales groups require particular attention and support for long-cycle sales.
Uniqueness and differentiation were central motivational objectives for the new brand.
Multiple divisions working together
With the acquisition of several new divisions, an expansion into new technologies and the construction of a new R&D Facility, Fisher Barton was in need of a unifying message to tie the company’s diverse activities together. The challenge was to craft a compelling message about the leverage of a common engineering expertise across all divisions. Opening opportunities in new markets based on a broadly shared materials engineering expertise was the goal of the new brand management plan.
Developing Relationships, Building Communities
From the client’s perspective, promoting Neumann Land’s existing developments, identifying new land sellers and conveying its commitment to environmental stewardship were key goals. The challenges were to communicate a consistent message to multiple audiences and distinguish the land development division from its parent.