What is SEO? - Search Engine Optimization is the process of increasing the organic ranking of a website with leading search engines such as Google, Yahoo! and Bing. Professional SEO agencies like NAVEO improve search engine rankings for clients by modifying web page content to align with relevant phrases. Optimizing a web page is only part of the work needed to be done. Search engine algorithms are highly complex—assigning weight to many factors beyond the page itself. Our SEO specialists monitor and respond to algorithm updates as an ongoing practice.
NAVEO begins all search engine optimization services with a discovery process to understand our client's business and goals. Whether optimization has never been done for your site or extensive work has already been implemented, NAVEO will analyze, discover and select keywords to target. In addition, we perform a thorough review and analysis of a client's website to identify potential areas of improvement. We evaluate and identify problems such as duplicate content, poor quality backlinks and any other factors impacting a site's ranking.
Keyword research begins by asking, "What keywords do potential customers use in a search engine query?" The answers can often be surprising. NAVEO will work with you to learn keywords and terminology related to your specific industry. Then we generate a list of keywords and analyze for relevance, monthly searches, competition and other factors to determine which to target.
NAVEO uses several keyword research tools which generate suggested keywords, spy on your competitors and analyze for KEI (Keyword Efficiency Index). We will analyze the data to find the most relevant keywords with the most traffic for your website, and which keywords will help gain rankings quickly. Our research includes:
NAVEO runs a baseline ranking report before we start work to know how you rank prior to optimization. Additional reports can be run and personalized to your goals. We monitor results to make sure you are on the right track. To ensure your satisfaction, NAVEO will periodically be in touch with you via phone or email to provide you with project updates.
NAVEO researches your online competition. We will provide you with a competitive landscape to identify key businesses in your space. From there we determine an effective SEO strategy to help you gain an advantage.
Search engine optimization requires good code. NAVEO will perform HTML code analysis by reviewing your HTML coding to ensure that it is properly formatted to be picked up by search engine spiders. Through HTML structure analysis, we review the site to see if it uses well-organized HTML structure, which search engines prefer. Sometimes a website design utilizes tools which are not SEO-friendly. NAVEO will perform Content Management System analysis if necessary. Sometimes the CMS has been designed with SEO in mind, but is not implemented correctly or just isn't being maximized for SEO best practices.
Website trust is a highly-weighted factor in the search engine algorithm. Trust is determined by the quantity and quality of inbound links on relevant and well established websites. Improved link development is essential for search engine marketing success and a significant part of the expertise that NAVEO offers. NAVEO uses several link development strategies including:
Submissions to these top fee-based directories generate powerful links which can have a significant impact on your rankings.
NAVEO has a list of free directories and will submit your site to these directories over a period of time. Generally the free directories do not provide as high of an impact as paid directories; however, free directory submissions are a great way to gain links quickly from relevant categories. They are also important to search engine algorithms which measure link profiles and growth rate.
A web conversion is when the visitor takes an additional action beyond viewing the content such as filling out a contact or RFQ form, downloading an informational PDF, making a purchase, or other smaller steps of the sales process. Conversion rate is a valuable measurement to determine success of an SEO program.
NAVEO works to increase the search engine page rank and thereby increase site traffic. Improving QUALITY traffic on a given site also translates to more conversions — more contacts, more leads, more business. In-house expertise at NAVEO enables us to successfully meet the needs of companies with complex websites in competitive industries. NAVEO caters to first-timers as well as to those clients who require an intensive, full service approach to search engine marketing.
Writing for search engines is a bit of an art. It is important that the content is fresh and not duplicated. It should be well-written for your human audience and engage them. And optimized content is critical to search engine marketing success. Now more than ever content is king! Content is what brings your site to the attention of search engine spiders.
Our writers produce highly relevant and informative text for your target audience—weaving in primary, secondary, and long-tail keywords—achieving sufficient keyword densities and page lengths to satisfy search engine algorithms.
Focus on creating content. Good content will engage your audience. Time spent on a page is weighted in Google and other search engine algorithms. Content creation like charts, videos and infographics take more time to digest and can really help the time metric. In addition, if the content is high quality, your page is more likely to be shared or even linked to from other sites.
Infographics have become increasingly popular and can have significant impact on your traffic. They are a visual representation of information intended to convey meaning that can be digested quickly. Infographics tend to be shared, referenced or gain repeated visits.
Optimizing for your location is especially important for any company with a storefront. It is part of Google's universal search initiative. Google is responding to a mobile culture using their phone to search for nearby restaurants, shops, parking, etc. In addition, buying local or using local businesses as vendors, suppliers or service providers is good for the community. Search engines will serve up several listings of local businesses with their phone numbers if you type in a city. NAVEO submits and optimizes your business to Google and many other local directories and search engines such as Yelp and Citysearch; we review your local business listings for geo-focused searches.