Multiple Divisions, Working Better Together

BACKGROUND

A leading global manufacturer of wear resistant components, the Fisher Barton Group has long been known as a leader in materials engineering. From its humble beginnings as a manufacturer of lawn mower blades, the company has grown to ten different divisions through both acquisition and organic growth.

CHALLENGE

With the acquisition of several new divisions and an expansion of technologies and capabilities in the US and overseas, Fisher Barton was in need of an updated corporate video to communicate its revised scope. The video was slated for initial use at a trade show just two months from the date of initiation.

THE RIGHT FIT

With a strong background in heavy and agricultural equipment, NAVEO was able to delve into Fisher Barton’s subject matter quickly, write a script and coordinate the audio and visual production of on-target video communication.

RESULTS

Despite a tight budget and timeline, the agency was able to create a new corporate video using both new and existing footage and deliver a second video for two of the divisions representing the agricultural components industry at the Agritechnica trade show.

NAVEO also provided support materials for the trade show in the form of graphic display materials, a brochure, direct mail and email blasts.

Client

Fisher Barton Group

Services Delivered

  • Video Scripting and Production
  • Literature
  • Direct Mail
  • Email Blasts