Developing Relationships, Building Communities

BACKGROUND

Property development is a complex process that involves not only business acumen, but the ability to navigate political challenges. A division of Neumann Companies, Neumann Land Development is a residential real estate business that has maintained a commitment to the environment, land sellers and municipalities to structure positive mutual outcomes.

CHALLENGE

From the client’s perspective, promoting Neumann Land’s existing developments, identifying new land sellers and conveying its commitment to environmental stewardship were key goals. The challenges were to communicate a consistent message to multiple audiences and distinguish the land development division from its parent.

THE RIGHT FIT

By demonstrating a strong understanding of Neumann Land Development’s business and offering key insights on how to increase brand awareness, strengthen a position of environmental and community stewardship, communicate with different audiences, and grow sales, NAVEO gained the client’s trust.

RESULTS

Neumann Land Development is now set apart as a distinct division of Neumann Companies. A new corporate folder and literature were created to complete the package for the new brand, enabling the sales team to communicate the company’s new positioning: “Developing Relationships, Building Communities".

Client

Neumann Land Development

Services Delivered

  • Strategic Consultation
  • Corporate Positioning
  • Logo Refinement
  • Collateral Development