Build Strong Brands

NAVEO's Unique Process Puts the Foundation for Sales and Marketing Efforts in Place First.

Clarify

  • We start with company business objectives, unique technologies, organizational strengths, products and services offered.
  • These core capabilities contain the promise made to customers, and the keys to future growth.

Then Understand

  • Target group expectations.
  • Key buyer behavior profiles.
  • Purchase decision criteria.

Reality Check

  • Compare offerings and capabilities with customer expectations.
  • Core abilities and client expectations are matched and put together to form a solid value proposition.
  • The Value Proposition equates brand promises with customer expectations and permits market-based rather than cost-based pricing.

Brand Visuals

  • Corporate Look: Lay a foundation for all visuals before creating a website or specific marketing collateral pieces.
  • Logo: Focus all brand attributes into a single memorable icon.
  • Visual Standards: Keep a consistent look across all media.

Branding Agency | Brand Management

Branding Concepts

  • Core Brand Character and Identity: A consistent message across all communications and sales channels is essential to leveraging a company's brand equity.
  • Brand Statements: Provide a directed message to targeted stakeholders and purchasers to develop Top Of Mind Awareness.

Branding Agency | Brand Management